It is vital to understand right away that both digital and traditional marketing is the way through which companies promote and sell their products and services to consumers. On one hand traditional marketing uses traditional media like Outdoors, Telemarketing, Sponsorship, magazines and newspapers etc…, on the other hand digital marketing uses digital media, such as SEO, SMO, PPC or Content Marketing and Social Media to achieve its goals etc. Indeed, traditional marketing is not in a full swing, that doesn’t mean it’s obsolete but as a lot of people does online shopping; it makes sense digital marketing practices are the quite ideal for both small, mid and large businesses. In this era of digital marketing, PPC has emerged as one of the most unique online advertising platform, which aimed to stimulate business but not as easy as it looks. Actually, this requires a lot of experience and encyclopaedic intelligence on how web applications perform. Its layout is organize very distinctively and founded on rules that can sometimes seem alien to those outside of technical field. If you’re not a web expert and willing to utilize the Pay Per Click (PPC) services for your precious project, then must approach to PPC Service provider in USA & Europe. Reason, an experienced Digital Marketing specialist can only execute a successful PPC campaign, generate the right kind of targeted traffic and bring the most favourable results for the growth of your company.